Make Reading Interesting

Most of the time a message is presented in words rather than a photo or graphic. If the user is not engaged enough to read because the content is not interesting, the website will fail to convey the message. Text should be presented in a way that the website user finds interesting to read.

Here are some considerations for making web content compelling:

• Navigation links
The navigation plays an important role in making the content interesting and digestible. Changes in the navigation can be as simple as the removal of the useless links or could turn out to be complicated and involve research in user methods.

• Leave some breathing room
When the text looks cluttered, the chances of the user skipping it increases because it appears tedious to read. The text needs to be legible. White space and typography play a critical role in making the content look readable and interesting. Appropriate space between the letters and words make the text look appealing. A sudden change in the font for a certain word or phrase is usually successful in drawing attention. The size of the text needs to be appropriate- too small it is going to be difficult to read and the user may lose interest.

• Allow for expansion
At times, the user sets a specific font size as a default size and the resolution of the screen of some users can vary. When designing the website the designer needs to consider this factor and allow for graceful expansion.

• Limit distractions
A lot of ads on the page can be a distraction for the website user. The web page should not have so many ads that it detracts from the main text content of the page.

• Use Google Analytics- It’s free!
A wealth of information about the website can be obtained through Google Analytics. Knowing what part of the website is being viewed more by the users and which part is being ignored or avoided, is valuable information. Based on the statistics revealed by Google Analytics, content and design changes can be strategic and meaningful.

• Eye friendly content
A bold heading or short sentence should summarize all important points so the reader can scan the page for relevant information. Bullet points can do the same for content within a text block.

• Know the target market
If the user isn’t interested in the content it’s obvious that it won’t get read. Keep the content relevant to the target market demographics- and add to it and change it often. Fresh is always better :)

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A Few Ways to Refresh a Website

Refreshing a website is a natural evolution and an ongoing approach towards enhancements and developments can give new life to a website.

1. Update your content
Lighten the tone of the site or make it more personable by improving the tone of voice in the copy, adding new copy or offering the answers to user’s questions. A fully engaged audience needs essential information that they can rely on.

2. Refresh images and colors
Review the use of images on the site. Could it use a few new photographs or an image gallery? Maybe a change in the color or styling within the site. There may be new tools or functionality that will enhance the website and deliver real value to the users.

3. Define the target market
Identifying a website’s target audience is essential in user experience design. There are many parameters that will skew a website towards certain market segments and taking the time to research and identify the end user will result in better overall communication.

4. Identify areas for improvement
Regularly browse through the website with an impartial eye. Try to see it through the eyes of a new visitor and see what seems slow, frustrating or simply clunky. Any areas of stress or weakness should become quickly apparent and then they can be adjusted accordingly. Reorganize content and introduce links or tags which will take visitors on to another page with more detailed information about the topic.

5. Maintain the brand
Updating doesn’t mean wiping the slate clean. Refreshing the website should be looked at as an opportunity to reinvigorate the brand. Drastic changes to a corporate logo can dilute the brand with the existing market. Better to make changes in small doses to existing typefaces and colors, which compliment, extend or enhance the brand. These changes can make a big difference in terms of a fresh look.

6. Change with the times
As with any project that requires an investment in time and effort, it can be hard to let go and make a change. Try to keep a clear perspective and remember these are improvements.  A website is elastic and a constant work in progress. Enhancements,  made regularly along the way will keep everything up to date but when the design trends change and the site looks dated, it’s time for a redesign.

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WordPress developer wanted!

Business is strong, and looking for some additional resources. If you have solid WordPress development experience and can think out of the box, then drop us a line. Dragonfly is ooking for a good, local WordPress developer with experience in … Continue reading

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Job openings at Dragonfly- Web Designers, Developers and Interns!

Send us your resume! With the influx of new business, we are looking for talented people to join the team. We need a Front-end Web Designer, Digital Art Director and PHP Back-End Developer. Summer interns, reserve your spot now!

A little about us: We foster a supportive environment that does some great work, for great clients. No levels of strict management or hidden politics- just people working together as one to build memorable creative and technology. We are located in the picturesque town of Pennington, NJ. Our offices are sunny and well equipped with nearby amenities and parking is never an issue- there is even open grassy areas with benches to eat outside on sunny days.

We’re a small agency without the top-heavy management of other firms, so you’ll get noticed and appreciated for a job well done. There are lots of opportunities for growth, exposure to new technology and a variety of client types. So, if you have the skills, sense of humor and love for digital media- we’d like to meet you!

See our Careers page for position requirements. Part-time, freelance and flex-time will be considered.

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Benefits of Re-designing a Website

One look at an out-dated web design, and the user clicks away. Why? Well, a website that looks old might also contain older or irrelevant content and doesn’t inspire confidence. The look of the online environment changes fast and your website needs to absorb these changes to evolve with it. While content managed websites can provide dynamic and timely information, it’s a waste of effort if the design fails to give the right impression.
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Websites need a marketing plan

Building a website doesn’t mean that they will actually come. Website promotion is a very important aspect of online marketing but is often overlooked. Getting results takes patience, hard work and experience, so allocate some time and budget to getting it done right. Going beyond the necessary SEO, here are some interesting ideas to promote web traffic :)
10 Proven Ways to Market Your Website


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What’s up with the toys?

The toy question is something that almost everyone asks us- second only to, “What’s the story with the name?”. We wanted the concept of imaging in our website to personally reflect us as designers and be colorful, fun and eye-catching.
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Web design: The color story

We humans are hard-wired by evolution to make judgements and decisions without much time or thought. We’ve all made these types of quick decisions based on instinct and little else. Considering that the bounce rate off a website is 8 seconds, then you need that first impression to be accurate and memorable. And nothing delivers an immediate wealth of information like color.
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Is this the end of Flash? Well. . . maybe.

Flash animation gave us high hopes for free form motion design on the Web. Finally, designers were able to position objects where we wanted, make them move, transform, scale and do all sorts of visual effects. All of this, with little worry about user specs, screen sizes, and coding. Seemed like the Web was finally in the domain of the designer.

The honeymoon soon ended as Flash integrated the need for ActionScript 3. Now, simple commands like ‘play’ and ‘go to’ are no longer point and click commands in a nice interface. Instead, all of Flash’s actions are done with dreaded lines of manual code. Not intuitive, and far from easy to adapt. Continue reading

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Responsive design: The basics are important

Ever have someone complain about your Website not working well on a smartphone? Anyone every try to tell you need a separate Website to achieve this? Run into a little sticker shock when your agency gave you a price? Continue reading

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